It has been possible to shoot video on cell phones for a number of years now but the level of sophistication of today’s smartphone cameras is taking video to a whole new level. Suddenly, amateur videographers who previously only shared their creations with family and a few close friends are now looking for a wider audience.
But how do you find that audience?
While there are many places online where you can share your videos, including Facebook, Vimeo, Shutterfly and more, YouTube remains the dominant force when it comes to Web-based video distribution. And, as the production values of videos have risen, so has the quality of YouTube, both as a broadcast platform and a potential production partner.
Ever feel like social media is more work than it is worth? Does FOMO push you to constantly update or check your Instagram, Facebook, Twitter, LinkedIn, Snapchat, Pinterest, YouTube, Tumblr…I’m exhausted just typing that!
Maybe it’s time to take control of your social media presence instead of having it control you.
Curate your accounts
Stop and consider which aspects of social media are valuable to you and then cull the herd. Trying to stay connected to professional opportunities and trends? Go with LinkedIn. Looking to stay connected to family and friends? Facebook has well over a billion active users every month. Looking for an unfiltered, real time micro-feed of what’s happening? Choose Twitter. The key is to choose unique platforms whose features don’t overlap.