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CLEANING THE SLATE: A SWIFFER & MR. CLEAN CASE STUDY

Moving into a new house is as exciting as it is challenging. Yet somewhere after the movers depart, the cable guy finally shows up and your family is sitting on cardboard box chairs sharing a pizza on paper plates it hits you – you’re home. The awe sets in as you think about creating your space to fit your family and your new lifestyle.

Making a home is more than strategically placed knick-knacks and a little fresh paint. It takes time, love and consistent care. It was with that in mind that Swiffer and Mr. Clean developed their Clean Slate campaign – a program dedicated to those wanting to maintain that “fresh new home” feeling long after all the bubble wrap’s been popped.

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The Six Most Annoying Friends on Facebook

The constant-pun guy. The always-partying girl. Your best friend’s dog. If you’re like most people, you’ve got a lot of Facebook ‘friends’ that you wouldn’t want to spend much time with in real life. Do you have any of these six annoying Facebook types cluttering up your friends list?

The Skeptic
It’s annoying to run into people who believe that dragons once existed, leprechauns are real, and Bigfoot is everywhere. But even worse than a Facebook friend who believes in everything is one who doesn’t believe in anything. The Skeptic always comments to dispute every update; he’s the one who can see the ‘hidden trick’ in every video clip; and the one who can’t stand to let anyone else have any fun!


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How to Build an Audience for Your Videos

It has been possible to shoot video on cell phones for a number of years now but the level of sophistication of today’s smartphone cameras is taking video to a whole new level. Suddenly, amateur videographers who previously only shared their creations with family and a few close friends are now looking for a wider audience.

But how do you find that audience?

While there are many places online where you can share your videos, including Facebook, Vimeo, Shutterfly and more, YouTube remains the dominant force when it comes to Web-based video distribution. And, as the production values of videos have risen, so has the quality of YouTube, both as a broadcast platform and a potential production partner.


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How Social Media is Shaping Our News

We live in an era when an increasingly large part of the population gets their news via social media. According to a 2014 study by Pew Research, 30 percent of adults look to Facebook as their source for news, while another 10 percent each look to Twitter or YouTube. These numbers are constantly evolving and it’s safe to say they spike during events such as the presidential debates.

As a teen I remember being bored senseless when the news came on, and though my parents would encourage me to pay attention to make me aware of current events, I really couldn’t wait until we could change the channel and watch pretty much anything else.  Part of it was my age and lack of interest in anything that didn’t directly impact my life, and part of it was the delivery – a stern faced, stiff, older man with a clipped and formal delivery. There was a definite disconnect.


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How To Shoot a Short-Form Video

They are the latest diversions of the digital age – those six-second or twenty-second videos that are the perfect outlet for creative smartphone owners who feel constrained by regular photos. But shooting an interesting and engaging short-form video can be harder than it looks. Whether you want to be funny, serious, or just come up with something unique, there are a some basic rules that you need to follow. Here are a few helpful suggestions:


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The Do’s and Don’ts of Social Networking for Professionals

Navigating the waters of social networking can seem more fraught with peril than avoiding Somali pirates. Whether you’re an employee, a small business owner, or you run a multi-national corporation, cultivating and maintaining best practices in social networking is essential in today’s marketplace. Staying on top of what’s trending and how social media is constantly evolving is critical to your continued success.

These simple tips can help you get started or act as a check list for what you’re already doing.
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Taking Control of Social Media

Ever feel like social media is more work than it is worth? Does FOMO push you to constantly update or check your Instagram, Facebook, Twitter, LinkedIn, Snapchat, Pinterest, YouTube, Tumblr…I’m exhausted just typing that!

Maybe it’s time to take control of your social media presence instead of having it control you.

Curate your accounts

Stop and consider which aspects of social media are valuable to you and then cull the herd. Trying to stay connected to professional opportunities and trends? Go with LinkedIn. Looking to stay connected to family and friends? Facebook has well over a billion active users every month. Looking for an unfiltered, real time micro-feed of what’s happening? Choose Twitter. The key is to choose unique platforms whose features don’t overlap.
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How Twitter Chats Boost Your Brand

If you’re an avid tweeter you can’t escape it – every once in a while many of your followers seem to be posting in droves about the same topic with the same hashtag. Just when you think you can’t take one more post about insert-topic-of-the-day-here, it’s over. What you’ve just witnessed is a Twitter chat, also called a Twitter party – a virtual party to which everyone is invited. Shouldn’t these party-goers be posting in droves about your brand?

Interest piqued by Twitter parties, but not sure what all the fuss is about or how it could help your brand? If done thoughtfully , Twitter chats can benefit your brand in a number of different ways.

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