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Why We Need Disclosures and How To Use Them – Influence Lab Podcast : Episode 5

Host : Monica Vila

Guests : Lin Corto & Marv Dorner

Today’s episode is all about disclosures, why we need them, and how to use them in your posts.

Why? To comply to FCC rules everyone needs to disclose when they are working with brands.

And to maintain trust from your followers, it’s a good idea to disclose a relationship with a company and why you’re talking about it on social media or your blog.

How?

  • Work disclosure into the post. “I’m working with X-Brand”
  • Make a connection from the brand to your account
  • Engage with followers that are interacting with posts
  • Find a clever way to work it into your feed
  • It’s the right thing to do to maintain trust between you and your followers
  • Using #Hashtags (#colab, #spons, #client, #ad–last resort!)

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don’t forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.

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Brand Bloopers and Tips – Influence Lab Podcast : Episode 4

Host : Monica Vila

Guests : Lin Corto & Marv Dorner

In Episode 4 of the Influence Lab Podcast Monica and Lin are joined by Marv to talk about some influencer brand bloopers and tips. What to do, and of course, what NOT to do if you are a brand looking to use influencers to promote your products or service.

How Brands Can Hurt an Influencer Campaign

  • Very few influencers can claim to be “experts.” This is an evolving method of marketing.
  • Some brands can have a cool product, but leadership in the marketing department can handcuff their influencers.
  • When you have a good product, limiting the opportunities to market across social platforms can actually hurt the results.

How Brands SHOULD Be Approaching an Influencer Campaign

  • You really need to bring the infuencer in to the ultimate goal… views, tested, impressions, sales, etc.
    • Don’t totally leave this up to the influencer, be specific.
    • Give as much quality information to the influencer to generate creative content.
  • Be willing to adjust the campaign.
  • It’s not just about the brand or product, you need to support the influencer by matching the influencer to the campaign.
    • Money won’t always make a successful influencer.
  • Make sure you have qualified people reviewing the influencers to make sure you are “hiring” the right people.
    • You need to be strategic when bringing people onboard to experience your brand.
  • Recognize the influencers. Money is not the ultimate goal. Recognition, product, money and in-person meetings are all great ways to make sure the relationship is the best it can be.
  • Support community projects, non-profit organizations and other social work and let your influencers share the good you’re doing in your communities and beyond.

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don’t forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.

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Influencer Bloopers – Influence Lab Podcast : Episode 3

Host : Monica Vila

Guests : Lin Corto

In Episode 3 of the Influence Lab Podcast Monica and Lin talk about some of the funny, odd, and just plain interesting things that can happen during an influence campaign. All of the events are discussed in general without any brand or influencer names.

Like real life, marketing campains when you are using dozens of people and their social channels can provide some very interesting circumstances.

In the first of what will most likely become a series of podcast episodes Monica and Lin talk in general about:

  • Picking the right demographic
  • Finding the right social channels
  • Attributes that make a great influencer
    • Timeliness.
    • Going beyond the base deliverables.
    • Reporting on what you did, when and why.
  • Do NOT give your work away for free! Get compensated for what you do.

Now for the bloopers and “pet peaves” as influence managers.

  • Have a location stated in your profile. Not “On the web,” “planet Earth,” etc.
  • Don’t just post to post. Have a purpose and make it engaging.
  • Have some varied posts in your feeds. Be a real person instead of just posting the minimum.
  • Match the theme of the campaign with your posts. Just an image, video or other post most of the time just does not cut it.
  • Don’t be so tied to a brand that it hurts your ability to work with others in different space.

When it comes down to it, making it easy to work with, show up on time, over-deliver on your posts and put some effort in to creativity make or break an influencer.

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don’t forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.

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How To Start A Business On Your Own – Influence Lab Podcast : Episode 2

Host : Monica Vila

Guests : Marv Dorner

In Episode 2 of the Influence Lab Podcast Monica and Marv talk about what it’s like to go out on your own.

Many people around you can be very creative and giving of time and experience when you leave a job

  • It will be scary.
  • Leverage your friends, family and social media groups.
  • Find support in masterminds and like-minded business professionals.

On the influencer side of business, some things to consider before you enter into a project with a company:

  • Find your passion.
  • Be fair and honest.
  • Find fits to your lifestyle and something you can test every day.
  • Find companies that fit your audience.

And some tools that can help you in

  • Hootsuite – Tool for social media posting to multiple platforms and scheduling posts.
  • KWFinder – for finding keywords for posts and website
  • SpyFu – Competitive research
  • TwitterFall – research what is being said about a specific keyword

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don’t forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.

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Creating Content To Get A Response – Influence Lab Podcast : Episode 1

Host : Monica Vila

Guests : Lin Corto and Marv Dorner

In Episode 1 of the Influence Lab podcast Monica, Lin and Marv discuss why it’s important to get a desired response from your audience as an influencer, and how to craft your content in such as way to get a response.

Some of the tips that came out of the discussion are :

  • Ask open ended questions – do not use yes/no questions.
  • Use imagry when possible.
  • Be yourself, use the voice that got you the audience in the first place.
  • Creativity is the key. Find a way for your posts to stand out and be shared.

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don’t forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.

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CLEANING THE SLATE: A SWIFFER & MR. CLEAN CASE STUDY

Moving into a new house is as exciting as it is challenging. Yet somewhere after the movers depart, the cable guy finally shows up and your family is sitting on cardboard box chairs sharing a pizza on paper plates it hits you – you’re home. The awe sets in as you think about creating your space to fit your family and your new lifestyle.

Making a home is more than strategically placed knick-knacks and a little fresh paint. It takes time, love and consistent care. It was with that in mind that Swiffer and Mr. Clean developed their Clean Slate campaign – a program dedicated to those wanting to maintain that “fresh new home” feeling long after all the bubble wrap’s been popped.

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The Six Most Annoying Friends on Facebook

The constant-pun guy. The always-partying girl. Your best friend’s dog. If you’re like most people, you’ve got a lot of Facebook ‘friends’ that you wouldn’t want to spend much time with in real life. Do you have any of these six annoying Facebook types cluttering up your friends list?

The Skeptic
It’s annoying to run into people who believe that dragons once existed, leprechauns are real, and Bigfoot is everywhere. But even worse than a Facebook friend who believes in everything is one who doesn’t believe in anything. The Skeptic always comments to dispute every update; he’s the one who can see the ‘hidden trick’ in every video clip; and the one who can’t stand to let anyone else have any fun!


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How to Build an Audience for Your Videos

It has been possible to shoot video on cell phones for a number of years now but the level of sophistication of today’s smartphone cameras is taking video to a whole new level. Suddenly, amateur videographers who previously only shared their creations with family and a few close friends are now looking for a wider audience.

But how do you find that audience?

While there are many places online where you can share your videos, including Facebook, Vimeo, Shutterfly and more, YouTube remains the dominant force when it comes to Web-based video distribution. And, as the production values of videos have risen, so has the quality of YouTube, both as a broadcast platform and a potential production partner.


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How Social Media is Shaping Our News

We live in an era when an increasingly large part of the population gets their news via social media. According to a 2014 study by Pew Research, 30 percent of adults look to Facebook as their source for news, while another 10 percent each look to Twitter or YouTube. These numbers are constantly evolving and it’s safe to say they spike during events such as the presidential debates.

As a teen I remember being bored senseless when the news came on, and though my parents would encourage me to pay attention to make me aware of current events, I really couldn’t wait until we could change the channel and watch pretty much anything else.  Part of it was my age and lack of interest in anything that didn’t directly impact my life, and part of it was the delivery – a stern faced, stiff, older man with a clipped and formal delivery. There was a definite disconnect.


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How To Shoot a Short-Form Video

They are the latest diversions of the digital age – those six-second or twenty-second videos that are the perfect outlet for creative smartphone owners who feel constrained by regular photos. But shooting an interesting and engaging short-form video can be harder than it looks. Whether you want to be funny, serious, or just come up with something unique, there are a some basic rules that you need to follow. Here are a few helpful suggestions:


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