We build marketing systems that perform.

What started as a pioneering influencer network has evolved into a full-service marketing partner, helping organizations move beyond disconnected tactics and build integrated ecosystems that drive measurable results.

OM Media Group was founded in 2010 with a clear point of view: marketing works best when it’s connected.

What began as a pioneering influencer network has evolved into a full-service marketing partner—helping organizations move beyond disconnected tactics and build integrated systems that drive measurable results.

Today, we work across B2B, B2C, and nonprofit sectors to design and execute marketing ecosystems that align strategy, content, and distribution. From refining brand positioning to activating multi-channel campaigns, every initiative is built to perform, driving engagement, strengthening loyalty, and delivering real business impact.

We don’t approach marketing as a series of one-off efforts. We build systems designed to scale.

The Team Behind the Systems

Experienced operators. Strategic thinkers. Built for execution.

We bring together senior strategists, operators, and creators with deep experience across marketing, media, and brand development.

Monica Vila

Founder & Managing Director

A seasoned marketing strategist, Monica brings over two decades of experience helping organizations build engaged communities and drive measurable business growth. She leads OM Media Group’s strategic direction, with deep expertise in integrated marketing, content strategy, and brand development—particularly across B2C and nonprofit sectors.

Paul O’Reilly

Founder & Strategic Director

Paul brings financial and operational rigor to OM Media Group’s strategic approach. A former CFO of AVIS Europe and successful founder of two media startups, he ensures every engagement is grounded in performance, scalability, and long-term value.

Lin Corto

Team Director

With over 20 years of operations experience, Lin leads the development of custom creator networks and outreach systems. Known for her precision and execution, she ensures the right voices are activated efficiently and at scale.

Byrdie Franco

Account Manager

An integrated marketing and communications expert, Byrdie specializes in brand and creative strategy that drives measurable results. She brings deep experience in diverse markets and leads high-impact social programs designed to generate engagement and momentum.

Carlos Cano

Operations Manager

Carlos oversees live experiences and operational execution across campaigns. With over 14 years of logistics and vendor management experience, he ensures seamless delivery and high-quality audience experiences across every activation.

Misty Belardo

Account Manager

Misty manages key client relationships and oversees complex digital and live campaign execution. With deep expertise in project management and platform strategy, she ensures initiatives are delivered with clarity, consistency, and performance in mind.

Marty McPadden

Creative Director

With over two decades of experience in media production—including his time at ESPN—Marty leads video, audio, and digital content strategy. He brings a production-first mindset to campaigns, ensuring content is both high-quality and results-driven.

Amy O’Day

Operations Manager, Digital & Web

Amy leads digital marketing and web operations, ensuring platforms, systems, and execution are aligned across campaigns. She plays a key role in maintaining efficiency and consistency across client initiatives.

Ready to turn your marketing into a system that performs?

We’ll work with you to design and execute an approach that connects every channel, improves efficiency, and drives measurable results.