OM Media Group began in 2008 as a team of top 100 mom bloggers, writing about products for the home and family. As our community grew, we quickly realized the potential for connecting brands with a wide range of consumers, who are hungry for knowledge and personal recommendations from like-minded voices.
Today, OM Media Group is a robust network of over 50,000 active influencers, creators, streamers, gamers, bloggers and storytellers from all walks of life, reaching every segment of the US consumer market across multiple social platforms.
Monica
Vila
Founder & Managing Director
An influencer and blogger herself, Monica’s experience connecting brands with powerful consumer experiences spans two decades. Originally from Mexico, her expertise focuses on general market consumers, gamers and the fast-growing US Hispanic communities. Monica is a budding amateur chef, barrel racer, a lover of languages — currently clocking in at five — and a mom to both a young adult daughter and a lovable Wheaton Terrier named Finley.
Paul
O'Reilly
Founder & Strategic Director
Before starting OM Media Group, Paul was CFO of AVIS in Europe, then founded and sold two start-ups in the media space. Our resident numbers man, Paul has a BA in Economics from University of Portsmouth in England and is a Fellow of the Institute of Chartered Accountants. In his personal time, he golfs, cheers for AFC Bournemouth in the English Football League and is a self-styled craft beer connoisseur.
Lin
Corto
Team Director
Fondly referred to as “The General,” Lin is our team wrangler and go-to person for building custom influencer networks. With more than two decades of operations management experience, Lin is a pro at creating effortless outreach programs designed to secure top influencer talent. She is also a Google master, 5G freak and Twitter powerhouse.
Mayra
Ramallo
Account Manager
Mayra is a marketing and communications professional with a degree in Journalism and post-graduate studies in Social Media Management. She has a large body of work that includes building and optimizing marketing channels for consumer businesses in LATAM and the US. Mayra led the successful relaunch of Miami Fashion Week, deploying creative influencer marketing strategies. She’s a mom to a fluffy Schnauzer and an adventurous little girl named Mia.
Byrdie
Franco
Account Manager
Byrdie is an Integrated Marketing and Communications pro with 15+ years of experience. Her specialty is helping clients with branding and creative strategies to meet and exceed business objectives. With OM Media Group, Byrdie specializes in the LATINX market and has developed unique social programs such as contests and sweepstakes that drive buzz and engagement. She’s also the proud mom of a brand new baby!
Carlos
Cano
Operations Manager
Carlos has over 14 years in live experiences operations and logistics management. He works with clients across multiple sectors to leverage vendor relationships and ensure the quality of the consumer experience is top of mind for everyone involved. He’s a car and motorcycle fanatic and lives in Southern California, where he can regularly indulge his passion for the open road.
Orquídea
Vázquez
Creative Director
Orquídea is a digital creator and multimedia producer with a degree in Communication Sciences. Over the years she has specialized in journalism, visual arts and content management for the music and entertainment industry. For OM Media Group, she designs and executes the creative ideas of our influencers and turns them into powerful and measurable campaigns for each client. At night she can often be found DJ-ing a Manhattan club or enjoying independent film screenings with friends.
Misty
Belardo
Account Manager
Misty manages key accounts for OM Media Group, including all our live event experiences. She has extensive experience in project management of large and complex digital and social campaigns and is our resident storyboard and platform algorithm expert. In her spare time she is also an accomplished illustrator and cartoon artist.
Marty
Mcpadden
Creative Director
Formerly with leading global sports media company ESPN, Marty has two decades of experience in television production and operations. Marty is our digital, video and audio content producer and strategist. Along with being the founder and CEO of his own production company, Marty produces the Video RECAP series for OM Media Group.
Fernanda
Jimenez
Creative Manager
A recent graduate from Columbia University’s Film and Media Studies Program, Fernanda oversees the creation of photo, video and design content supporting various influencer campaigns. She specializes in highly consumable and often viral short documentary videos. She’s an avid sports fan and craft beer geek.